This past December, our incredible Durango community came together to support Glacier’s newest initiative: Glacier Cares. The partnership with La Plata Family Centers Coalition (LPFCC), a Durango-based charitable organization that filled in the gap for Project Merry Christmas, aimed to raise $50,000 in donations over just 10 days — which we are proud to report was a tremendous success thanks to the collective efforts of our community. All proceeds were used to purchase gift cards from a variety of locally owned downtown Durango stores and restaurants, which were then distributed to nearly 1,000 children in need this past holiday season.
“It’s more important than ever that we come together and offer our support to local families and business owners who have been adversely affected by COVID-19,” shared Rick Carlton, Owner and Developer of Glacier. “At Glacier, it’s both our mission and responsibility to positively impact our community.” The Carlton Family kickstarted the Glacier Cares initiative with a $5,000 commitment, and Glacier homeowners and staff quickly rallied behind to reach the $50,000 goal.
“We are so thankful for the support we’ve received from our Glacier community,” said Jim Goodman, Chief Operating Officer at Glacier. “To pull this off in just over a week and make a positive financial impact on local businesses while bringing cheer to those in need is what this season and our community are all about.”
To bring help lift the spirits of those in need, members of the Glacier team made their way around Durango with the checks processed by LPFCC to purchase gift cards from dozens of local businesses, including the Yess the Book Hutch, Durango Outdoor Exchange, Art Supply House and Beads & Beyond, as well as restaurants like Happy Pappy’s, Zia Taqueria and Raider Ridge, all beloved by local children and teens. The gift cards were dropped off at Durango schools and distributed to their lists of families in need this season.
Beyond the monetary raise, the initiative also served as a call-to-action to support local businesses as much as possible — including retail, service businesses, restaurants and adventure experiences — as well as to consider making personal donations to local Durango food banks and charities. At Glacier, it’s both our mission and responsibility to positively impact our community — and we are incredibly proud to have seen our members and team step up and come together to truly make a difference with Glacier Cares.